Air Conditioning for Australian Conditions - Actron Air

Transforming Digital Presence: Brand Thinking to Customer Understanding
Initially, the site was built how we saw ourselves—not how customers saw us. I led ActronAir’s website reinvention, shifting from brand-first to customer-first. Decisions—from SEO to site structure to language—were guided by Australian homeowners valuing comfort, efficiency, simplicity & Aussie-owned authenticity.

Results:
• Engagement +20%
• Digital lead conversions +15%
• Streamlined content for long-term growth