Digital video Campaign

ActronAir | Australian Makers

As Brand & Digital Marketing Lead at ActronAir, I spearheaded the development of the Australian Makers campaign in collaboration with the team at Australian Made. While the video was the creative centrepiece, it became the foundation for a broader brand and channel marketing strategy designed to strengthen our positioning as a proud Australian manufacturer.

From concept to execution, this initiative celebrated more than our products — it told the story of local innovation, craftsmanship, and resilience that has defined ActronAir for over 35 years. The campaign extended across digital, social, retail, and dealer networks, reinforcing authenticity and driving stronger engagement through targeted co-branded activations.

By integrating the Australian Makers story into our dealer and channel marketing programs, we achieved a 62% uplift in qualified leads year-on-year, alongside improved brand equity and stronger alignment between national campaigns and local market execution.