Objective: Strengthen LG NeoChef’s market position, drive sales, and build consumer engagement through social media and influencer-led content.

Strategy & Execution:

• Developed a fully integrated influencer and social campaign in partnership with Taste.com.au.

• Launched a dedicated NeoChef recipe microsite to showcase product features and inspire consumer interaction.

• Coordinated content across Instagram, Facebook, TikTok, supported by targeted promotions.

• Implemented a month-by-month optimization plan based on performance metrics and audience insights.

Results:

• Market Share: Moved NeoChef from #5 → #1 in its category within six months.

• Unit Sales: Increased from 900 → 1,035 units per cycle, achieving ~15% growth.

• Engagement: Influencer posts and social content drove sustained interaction, increasing brand consideration and consumer reach.

Key Tactics:

• Influencer activations with taste-focused storytelling.

• Social media campaigns with paid and organic content.

• Microsite with recipe inspiration and product information hub.

• Performance monitoring and optimization for continuous improvement.

Outcome:
The campaign strengthened LG NeoChef’s brand presence in the premium microwave segment, increased awareness, and delivered measurable sales growth, demonstrating the power of integrated social, influencer, and content marketing.