LG NeoChef Campaign

Our brand and marketing strategy for the LG NeoChef microwave oven focused on a high-impact content partnership with Taste.com.au, one of Australia’s most trusted recipe platforms. Together, we produced a series of quick, easy cooking videos designed to showcase the NeoChef’s advanced features through real, everyday meal inspiration. This recipe-led content highlighted the appliance’s precision cooking, convenience, and time-saving benefits, making it easier for consumers to see the value of upgrading to a smart kitchen appliance.

The Taste.com.au video series formed the hero asset for a fully integrated digital marketing campaign, including social media, influencer content, PR amplification, and targeted digital advertising. This multi-channel approach increased visibility for the LG NeoChef across high-intent consumer touchpoints, improving organic reach, engagement, and brand credibility.

By combining trusted food content with smart appliance innovation, we created a powerful brand story that drove consumer awareness, improved SEO performance, and positioned the LG NeoChef as an essential kitchen companion for modern Australian households. The campaign strengthened LG’s presence in the competitive microwave and smart appliance category, helping accelerate interest, search traffic, and product consideration.

Objective:

Strengthen LG NeoChef’s market position, drive sales, and build consumer engagement through social media and influencer-led content.

Strategy & Execution:

Developed a fully integrated influencer and social campaign in partnership with Taste.com.au.
Launched a dedicated NeoChef recipe microsite to showcase product features and inspire consumer interaction.
Coordinated content across Instagram, Facebook, TikTok, supported by targeted promotions.
Implemented a month-by-month optimization plan based on performance metrics and audience insights.

Results:

Market Share: Moved NeoChef from #5 → #1 in its category within six months.
Unit Sales: Increased from 900 → 1,035 units per cycle, achieving ~15% growth.
Engagement: Influencer posts and social content drove sustained interaction, increasing brand consideration and consumer reach.

Key Tactics:

Influencer activations with taste-focused storytelling.
Social media campaigns with paid and organic content.
Microsite with recipe inspiration and product information hub.
Performance monitoring and optimization for continuous improvement.

Outcome:

The campaign strengthened LG NeoChef’s brand presence in the premium microwave segment, increased awareness, and delivered measurable sales growth, demonstrating the power of integrated social, influencer, and content marketing.

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Objective:

Results:

Key Tactics:

Outcome:

Social Video Campaign

Brand Story Telling

Costa, Brand & Marketing