LG-Digital Fridge Campaign

‘The Art of Fridge Design’

At LG, I led a fully integrated digital and social campaign that showcased the Creative Range of refrigerators across Facebook, Instagram, and key OOH sites. Each phase highlighted formats such as Bottom Mount, French Door, and Side-by-Side, supported by targeted promotions to drive conversion. The campaign delivered a 33% lift in unit sales, moved LG from #5 to #1 in market share, and achieved an average 20–25% monthly sales uplift during the campaign period — a standout example of creative storytelling driving measurable growth.