ActronAir – Australian Made Certification & 40-Year Brand Story Heritage Campaign

Objective

Strengthen ActronAir’s position as Australia’s leading locally designed and manufactured HVAC brand by securing Australian Made certification, enhancing consumer trust, dealer confidence and national brand pride. Support this milestone with a heritage storytelling campaign that celebrates 40 years of Australian innovation, engineering and family ownership.

Strategy & Execution

1. Securing the Australian Made Certification

I led the full process to obtain the Australian Made, Australian Grown (AMAG) licence for ActronAir, enabling the brand to proudly carry the green-and-gold kangaroo mark across product packaging, digital assets, websites, retail POS, and dealer marketing.

• This was a strategic brand move that:

• Reinforced ActronAir’s identity as a 100% Australian, family-owned manufacturer

• Differentiated the brand from offshore competitors

• Instantly elevated consumer trust and purchase confidence

• Boosted pride among our national dealer network

2. 40-Year Heritage Video (Brand Storytelling & Content Development)

• To bring the certification to life emotionally, I created ActronAir’s 40-Year History Video, showcasing:

• The company’s Australian roots

• Generational family involvement

• Local manufacturing excellence

• Commitment to innovation and sustainability.

• This content became the hero asset for a national brand, digital and trade campaign.

3. National Campaign Rollout (Digital, Social, Trade, Dealers)

Working closely with Sales, Product, Dealer Operations and our national network, I delivered a full suite of marketing assets, including:

• Social media videos and cut-downs

• Dealer toolkits: banners, POS, sales decks, email templates

• Website landing pages highlighting Australian Made status

• Trade marketing assets for installers, builders and retailers

• Internal comms to align staff and brand ambassadors

• 4. Dealer Engagement & Commercial Enablement

Dealers immediately embraced the green-and-gold mark in their advertising, helping lift differentiation and close rate. We supported them with:

• Co-branded Australian Made assets

• Localised campaign templates

• Guided messaging to build confidence in consumer conversations

• This significantly boosted dealer pride — a major driver of advocacy in the HVAC market.

4: Outcomes

• Established ActronAir as the leading Australian-made HVAC manufacturer

• Strengthened emotional connection to the brand for consumers, dealers and installers

• Reinforced ActronAir's commitment to local jobs, sustainability and manufacturing

• Created a new platform for future storytelling and retail campaigns

  5: Results

• +38% increase in brand recall during the campaign window

• +62% uplift in qualified dealer leads, supported by campaign traffic and engagement

• Significant increase in social engagement, especially on heritage storytelling posts

• Strong dealer feedback citing increased consumer trust and easier sales conversations

• The 40-year video became one of ActronAir’s most-watched brand assets, with high completion rates and strong click-through to the website

• Campaign activities contributed to sustained uplift in market momentum across key regions