Achievement: Securing Australian Made Certification for ActronAir
One of my proudest achievements at ActronAir was leading the successful application and approval process for the Australian Made, Australian Grown (AMAG) licence, enabling the business to officially display the iconic green-and-gold kangaroo logo across products, packaging, digital assets, and dealer marketing.
For a family-owned Australian manufacturer, this certification represented more than compliance — it became a powerful trust signal that strengthened our brand story, reinforced our local heritage, and differentiated us from offshore competitors in a crowded HVAC market.
The certification played a critical role in:
Building consumer confidence in quality, reliability and local craftsmanship
Boosting dealer pride, giving the sales network a stronger value proposition
Elevating brand authenticity across national campaigns, PR, digital and social
Supporting our narrative of 40 years of Australian engineering and innovation
To reinforce transparency and legitimacy, ActronAir is officially listed on the Australian Made licensee directory:
🔗 Official Australian Made Listing — ActronAir https://australianmade.com.au/licensees/actronair?gad_source=1&gad_campaignid=23102142658&gbraid=0AAAAAC9tr0wio-_y45rx-p4Hv2-xPCTWA&gclid=CjwKCAiA8vXIBhAtEiwAf3B-gy415HgA16XZMlD9RWs1JA-fxUcKheIqcLeURxsekRtScocKsrPrEBoCJFAQAvD_BwE
This achievement became a cornerstone of the brand narrative and integrated seamlessly into the 40-Year Heritage Campaign, trade marketing, dealer toolkits, and consumer communications — strengthening both trust and long-term loyalty across all audiences.
Leading LG Australia Home Appliances to Its First-Ever Award
I led the Creative Range fridge campaign, LG Australia Home Appliances’ first fully integrated digital, social, OOH, and PR initiative. From concept to execution, I oversaw each phase, showcasing formats like Bottom Mount, French Door, and Side-by-Side through targeted promotions, influencer partnerships, and media outreach. The campaign drove a 33% lift in unit sales, moved LG from #5 to #1 in market share, and achieved an average 20–25% monthly sales uplift. My leadership and strategic direction not only delivered measurable business results but also earned LG its first-ever award for a digital fridge campaign — a milestone recognition of creative storytelling, integrated marketing, and PR excellence.