Campaign Reel & TVC: Integrated Storytelling in Action for Mitsubishi Electric

The hype reel below showcases the integrated campaigns I led for Mitsubishi Electric, bringing strategic storytelling to life across every channel. It features our hero TVC (above) and ATL brand work, seamlessly connected through digital, OOH, sponsorships, experiential, and broadcast activity. Each element worked together to create a cohesive customer journey — uniting marketing, PR, and creative teams to elevate brand perception, engage audiences, and drive measurable business growth.