Influencer PR & Trade Marketing

LG Home Appliances with

National Product Review - Sophie Formica

At LG, I led a fully integrated digital, social, and PR campaign that showcased the Creative Range of refrigerators across Facebook, Instagram, key OOH sites, and targeted media outreach. Each phase highlighted formats such as Bottom Mount, French Door, and Side-by-Side, supported by promotional activations to drive conversion. Strategic PR initiatives, including influencer partnerships and product features in lifestyle and trade publications, amplified reach and engagement, generating over 2.5M media impressions and a 40% increase in social engagement. The campaign delivered a 33% lift in unit sales, moved LG from #5 to #1 in market share, and achieved an average 20–25% monthly sales uplift during the campaign period — a standout example of creative storytelling and PR synergy driving measurable growth.